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工作服设计的(de)原则(ze)首(shou)先(xian)是有(you)明确的(de)针对性：针对不(bu)同(tong)(tong)(tong)行(xing)业(ye)，同(tong)(tong)(tong)一行(xing)业(ye)不(bu)同(tong)(tong)(tong)企业(ye)，同(tong)(tong)(tong)一企业(ye)不(bu)同(tong)(tong)(tong)岗位(wei)，同(tong)(tong)(tong)一岗位(wei)不(bu)同(tong)(tong)(tong)身份、性别等等。针对性的(de)设计不(bu)同(tong)(tong)(tong)点归(gui)纳为(wei)什么人(ren)穿(chuan)、穿(chuan)用(yong)时间(jian)、穿(chuan)用(yong)地点、为(wei)何(he)穿(chuan)、穿(chuan)什么。
什么人(ren)穿，在(zai)狭义上是指(zhi)在(zai)规(gui)定时间(jian)内到自己(ji)供职(zhi)的(de)(de)地(di)点去(qu)工(gong)(gong)作或从(cong)事公务活动的(de)(de)一部分(fen)(fen)(fen)人(ren)，在(zai)广义上是指(zhi)较为(wei)不明确的(de)(de)被(bei)分(fen)(fen)(fen)后的(de)(de)一部分(fen)(fen)(fen)消费(fei)群(qun)。这里的(de)(de)“人(ren)“在(zai)工(gong)(gong)作服上表现为(wei)一个(ge)群(qun)体(ti)．一个(ge)部分(fen)(fen)(fen)．一个(ge)阶层，其工(gong)(gong)作特性(xing)．个(ge)人(ren)与(yu)(yu)群(qun)体(ti)风格．生(sheng)理与(yu)(yu)心理需求．政治(zhi)经济地(di)位．文化素(su)养等(deng)，至于设(she)计要求具体(ti)而各异(yi)。时间(jian)与(yu)(yu)地(di)点则是职(zhi)业(ye)的(de)(de)大(da)环(huan)境(jing)(jing)(jing)与(yu)(yu)小(xiao)环(huan)境(jing)(jing)(jing)因素(su)，时间(jian)有春(chun)夏秋冬，白天与(yu)(yu)夜晚(wan)之别，地(di)点则表现为(wei)地(di)域(yu)性(xing)的(de)(de)大(da)环(huan)境(jing)(jing)(jing)与(yu)(yu)具体(ti)工(gong)(gong)作时的(de)(de)小(xiao)环(huan)境(jing)(jing)(jing)。

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